SEO is a technique that is employed in order to get websites ranked higher across various search engines. While Google is the most used search engine in the world and the owners of most websites want their sites at the top of Google’s search engine rankings, there are other important search engines such as Bing, Ask and Yahoo as well. The job of an SEO Company/SEO Agency is to ensure that a website reaches the top of search engine rankings, and most importantly, that it stays there.
“Why is SEO important?” is a common question, and the answer is quite simple. When you search for something on Google, a huge list of search results appear, which is broken down into pages. In spite of that, most people don’t go beyond the first page, as Google’s search algorithm generally ranks the most relevant web pages on the first page. So, how can you expect your website to be noticed by people if it is stuck on the second or third page? It would be an even bigger blow if one of your website’s main competitors is near the top of the rankings.